Hinton Scaffold Solutions: Utilizing innovate technologies to create safer worksites
With many years of experience in the heavy industrial scaffold industry, Ontario-based Hinton Scaffold Solutions provides highly innovative
Alberta Veterinary Laboratories / Solvet: Supporting Canada’s food
Founded in 2009, Western Canadian family-owned pharmaceutical manufacturer Alberta Veterinary Laboratories manufactures and provides efficacious and cost-effective animal Sodexo Canada: The global leader who believes the difference a day makes
Founded in Marseille in 1966, and now operating in 53 countries, Sodexo provides facilities services that drive positive Barclay Restorations DKI: The longest running insurance restoration company in Greater Vancouver
Locally owned-and operated and serving Metro Vancouver and the Fraser Valley, Barclay Restorations DKI is a full-service restoration CDW Canada: Helping small businesses use IT security to prepare, defend, and respond
Established in 2003, CDW Canada is a leading provider of technology solutions for business, government, education, and healthcare, Stamped Engineering Corporation: High quality, fit for purpose engineering services
Specializing in design engineering that is customized to the needs of the client, Stamped Engineering Corporation is a Alpine Building Maintenance: Customized cleaning solutions
Founded in 1980 in the interior of British Columbia, family-owned building services company Alpine Building Maintenance has evolved Case Design/Remodeling Halifax: Flawless design and execution
With two decades of experience, Case Design/Remodeling is a design-build renovation, remodeling, project and construction management team serving-
Washed up elites need to stop lecturing the people
The ramblings of ex-Prime Ministers, Presidents and CEOs is a feature of all political life, history and cultures. The political timing of Finland’s admission into NATO
It has been a few weeks since the world watched the proverbial ink of approval dry on Finland’s How to manage the stress of making the right business decisions
It can be stressful when you have to make important decisions regarding your business. We all want to Reclaiming Canada’s key service export: Tourism
Tourism is an increasingly dynamic sector of the global economy; pre-2019 tourism was a $1.4 trillion industry generating Concerning signs for Canada’s construction sector in 2023
Coming into 2022, construction contractors had never been more optimistic about the state of the industry. Independent Contractors Strengthening your organization through sustainability & ESG
It’s no secret that organizations are increasingly feeling the pressure to respond to social and environmental imperatives. More 55% of provincial healthcare budgets will be for seniors by 2030
Canada’s straining health care system is dominating headlines, as provinces pit themselves against the federal government in a Spymasters, conspiracies, the PRC, & Dong Jingwei
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Understanding Google Analytics
It’s not uncommon for business owners to leave the IT matters to others, but in a world that is becoming increasingly dominated by technology, it helps to have a firm grasp of the tools that will turn your Internet marketing efforts into a success. Without staying on top of who is visiting your website and how long they stay, as well as other important demographic statistics, you will be at a definite disadvantage when it comes to streamlining your online presence to better serve your customers. You need to know if your website is effective and if it’s converting visitors into clients.
Keeping and analyzing stats doesn’t have to be expensive, however, and in fact it has been greatly simplified over the years thanks to Google. Their analytics software—aptly named Google Analytics—provides a host of features that you can use to track potential customers who visit your company’s site. It is also very easy to get started, and involves only a few basic steps:
Installing Analytics
It takes little more than access to the back-end of your site and a Google account to start collecting valuable information. Make sure that you choose a secure account that only you have access to and visit http://www.google.com/analytics/ to sign up for Google Analytics.
You will be prompted to answer a few basic questions about your website, and from there you will be offered a tracking code that you may copy and paste directly into the HTML of your site. Normally, you would place this in the area between the <head></head> tags; however, if you are using content management software of some kind, there may be other ways to insert Google’s script that doesn’t require you to dig into the source code of your pages.
Using Analytics for the First Time
Google Analytics has a multitude of useful functions and can be overwhelming at first, so it’s best to concentrate on a few key areas when you’re getting started. As soon as you have had enough traffic trickling in, you will be able to see on your Google Analytics dashboard where in the world your traffic is coming from, the general age groups of your traffic, and what other sites on the Internet your visitors have been coming from. This in and of itself is valuable, but there are many more features.
One of Google Analytics’ best traits is its real-time reporting. You can view statistics on specific visitors that are currently perusing your website, and you can even set Analytics to alert you the moment that certain events—such as your traffic reaching a certain threshold—occur.
Customize Analytics for Your Goals
Every business will have different goals for its site, and you can tailor Analytics to suit yours. For example, if you are concerned with a new sign-up form for your mailing list which you are A/B testing, you can set parameters to track the conversion rate. The same can be done when it comes to e-commerce sales on your site, or any other task that you are inducing your visitors to perform.
Google Analytics is a versatile tool that is invaluable for any business that generates sales through its website. If you don’t already use this popular web application, it may be time to go through the short and simple sign-up process.
Written by Raul Betancourt.
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