The Videotron Collective – Innovative content for customers

Share on linkedin
Share on facebook
Share on twitter
Share on email

The Québec telecommunications leader wants to start a conversation with its customers by making captivating content available in innovative formats. The Collective leverages Videotron’s technological expertise to highlight its brand and its partnerships.
“Creating memorable experiences for our customers with our products and technologies is a key priority,” said Julie Brault, Vice President, Branding & Omnichannel Digital Strategy. “That is what we have been doing with various initiatives in the past few months and now online with the Videotron Collective.”

Videotron x Milk & Bone
The first chapter in the story of the Collective was written on May 16, when 300 spectators had a chance to take in an intimate concert by Milk & Bone at Bain Mathieu in Montréal. The concert by the Montréal duo was filmed with 4K cameras, webcast live on Facebook, and is now available on the Videotron Collective, accompanied by photos, an interview with the musicians and a video documentary of the event. For this first project, Videotron teamed up with Sony XPERIA. As a result of the technological partnership, an exclusive track from Milk & Bone can be heard on virtual reality headsets at Videotron locations.

Coming up next
Other Videotron Collective events will be organized on a similar basis throughout the year. In the coming months, watch for the Zoofest comedy festival, the Jackalope action sports event and the new original series L’Académie, exclusively on Club illico.
Members of the public can follow Videotron on Facebook and Instagram to make sure they don’t miss the Collective’s next initiatives.
Visit collectif.videotron.com to explore this new platform.

Share on linkedin
Share on facebook
Share on twitter
Share on email

Subscribe

The Canadian Business Quarterly (The CBQ) provides an in-depth view of business and economic development issues taking place across the country. Featuring interviews with top executives, government policy makers and prominent industry bodies The CBQ examines the news beyond the headlines to uncover the drivers of local, provincial, and national affairs.

All copy appearing in The Canadian Business Quarterly is copyrighted. Reproduction in whole or part is not permitted without written permission. Any financial advice published in The Canadian Business Quarterly or on www.thecbq.ca has been prepared without taking in to account the objectives, financial situation or needs of any reader. Neither The Canadian Business Quarterly nor the publisher nor any of its employees hold any responsibility for any losses and or injury incurred (if any) by acting on information provided in this magazine or website. All opinions expressed are held solely by the contributors and are not endorsed by The Canadian Business Quarterly or www.thecbq.ca.

All reasonable care is taken to ensure truth and accuracy, but neither the editor nor the publisher can be held responsible for errors or omissions in articles, advertising, photographs or illustrations. Unsolicited manuscripts are welcome but cannot be returned without a stamped, self-addressed envelope. The publisher is not responsible for material submitted for consideration. The CBQ is published by Romulus Rising Pty Ltd, ABN: 77 601 723 111.

Subscribe

© 2020 The Canadian Business Quarterly. All rights reserved. A division of Romulus Rising Pty Ltd, an Australian media company (www.RomulusRising.com).