As the advertising community gathers for Rogers Media’s annual Upfront, Rogers Media Sales has announced two blockbuster deals that expand reach and deliver brand-safe, premium-content environments to advertisers. An all-new collaboration with The Weather Company (an IBM Business) and an extended deal with Meredith, which includes Canada’s #1 digital food site allrecipes.com, deliver fresh platforms and relevant audiences to Rogers Media’s advertising partners.
“These new agreements provide more scale and integrated brand opportunities to our advertising partners in a trusted environment that aligns with our key online properties,” said Al Dark, Senior Vice President of Sales, Rogers Media. “Leveraging that scale and delivering premium content opportunities helps our advertisers build meaningful connections between their brands and our audiences.”
Deal highlights include:
The Weather Company (an IBM Business)
Rogers Media and The Weather Company team up to provide weather information and content customized specifically for the Canadian market. With this agreement, The Weather Company will provide in-depth weather data and forecasts, as well as curated content, across Rogers Media properties. In turn, Rogers Media will provide locally relevant articles, photos, and video content across the Canadian versions of The Weather Channel app and weather.com. The Weather Company and Rogers Media Sales will also work together to enhance advertising across both companies’ properties, with Rogers Media leveraging its ad sales capabilities to monetize The Weather Channel properties in Canada. Additionally, national and local Canadian marketers will have access to Weather’s innovative data-driven advertising solution, WEATHERfx, across both companies’ properties.
Meredith and allrecipes.com
Building on a successful collaboration that began in 2013 with MarthaStewart.com and has steadily grown to include sales representation for virtually all of Meredith Corporation’s digital brands, today’s renewed deal now includes Canada’s #1 food site, allrecipes.com. With 5.1 million unique visitors in April1, allrecipes.com expands and enhances Rogers Media Sales’ reach in the food and lifestyle vertical. Allrecipes.com joins other Meredith key lifestyle brands, including Parents, Parenting, and Better Homes & Gardens.
These strategic agreements solidify Rogers Media Sales’ commitment to providing a trusted, brand-safe environment at scale to its advertising partners, focusing on lifestyle, entertainment, and news and information verticals. Each month, more than 13.8 million Canadians visit Rogers Media digital properties across all devices, totalling 403 million minutes viewed2.
With these new deals, Rogers Media digital network now reaches 24.7 million Canadians3, building on strategic partnerships established with other world-class organizations including the National Hockey League, Major League Baseball, Conde Nast Entertainment, and more.
1 Source: comScore, Inc. Media Metrix Multi-Platform April 2017, Canada
2 Source: comScore, Inc. Media Metrix Multi-Platform April 2017, Canada
3 Source: comScore: Multiplatform (Custom Roll-up) 2+, April 2017, Canada