Sodexo Canada: The global leader who believes the difference a day makes
Founded in Marseille in 1966, and now operating in 53 countries, Sodexo provides facilities services that drive positive
Barclay Restorations DKI: The longest running insurance restoration company in Greater Vancouver
Locally owned-and operated and serving Metro Vancouver and the Fraser Valley, Barclay Restorations DKI is a full-service restoration CDW Canada: Helping small businesses use IT security to prepare, defend, and respond
Established in 2003, CDW Canada is a leading provider of technology solutions for business, government, education, and healthcare, Stamped Engineering Corporation: High quality, fit for purpose engineering services
Specializing in design engineering that is customized to the needs of the client, Stamped Engineering Corporation is a Alpine Building Maintenance: Customized cleaning solutions
Founded in 1980 in the interior of British Columbia, family-owned building services company Alpine Building Maintenance has evolved Case Design/Remodeling Halifax: Flawless design and execution
With two decades of experience, Case Design/Remodeling is a design-build renovation, remodeling, project and construction management team serving Weston Wood Solutions: One of Canada’s fastest growing companies
An innovative supplier of lumber and engineered wood products to window and door manufacturers in the Americas, Europe CDW Canada: Helping organizations navigate a complex IT market
Established in 2003, CDW Canada is a leading provider of technology solutions for business, government, education, and healthcare,-
Reclaiming Canada’s key service export: Tourism
Tourism is an increasingly dynamic sector of the global economy; pre-2019 tourism was a $1.4 trillion industry generating Concerning signs for Canada’s construction sector in 2023
Coming into 2022, construction contractors had never been more optimistic about the state of the industry. Independent Contractors Strengthening your organization through sustainability & ESG
It’s no secret that organizations are increasingly feeling the pressure to respond to social and environmental imperatives. More 55% of provincial healthcare budgets will be for seniors by 2030
Canada’s straining health care system is dominating headlines, as provinces pit themselves against the federal government in a Spymasters, conspiracies, the PRC, & Dong Jingwei
The tensions currently exposed between the People’s Republic of China (PRC) and the United States, let alone the Digital transformations on the wrong end of the stick
There’s a growing body of evidence demonstrating technology-led digital transformations are overpromising and under-delivering returns on investment for It’s impossible to tackle climate change without nuclear
The task of tackling climate change is mammoth. It requires an ‘all-in’ approach among Canada’s business leaders, governments, Inflation: Demand creates its own supply
The point has to be made that while we clearly have a stickier inflation situation on our hands,
Rogers Media Sales Signs Two Major Deals, Delivering Extended Reach, Premium Content, and Brand-Safe Environments to Clients
As the advertising community gathers for Rogers Media’s annual Upfront, Rogers Media Sales has announced two blockbuster deals that expand reach and deliver brand-safe, premium-content environments to advertisers. An all-new collaboration with The Weather Company (an IBM Business) and an extended deal with Meredith, which includes Canada’s #1 digital food site allrecipes.com, deliver fresh platforms and relevant audiences to Rogers Media’s advertising partners.
“These new agreements provide more scale and integrated brand opportunities to our advertising partners in a trusted environment that aligns with our key online properties,” said Al Dark, Senior Vice President of Sales, Rogers Media. “Leveraging that scale and delivering premium content opportunities helps our advertisers build meaningful connections between their brands and our audiences.”
Deal highlights include:
The Weather Company (an IBM Business)
Rogers Media and The Weather Company team up to provide weather information and content customized specifically for the Canadian market. With this agreement, The Weather Company will provide in-depth weather data and forecasts, as well as curated content, across Rogers Media properties. In turn, Rogers Media will provide locally relevant articles, photos, and video content across the Canadian versions of The Weather Channel app and weather.com. The Weather Company and Rogers Media Sales will also work together to enhance advertising across both companies’ properties, with Rogers Media leveraging its ad sales capabilities to monetize The Weather Channel properties in Canada. Additionally, national and local Canadian marketers will have access to Weather’s innovative data-driven advertising solution, WEATHERfx, across both companies’ properties.
Meredith and allrecipes.com
Building on a successful collaboration that began in 2013 with MarthaStewart.com and has steadily grown to include sales representation for virtually all of Meredith Corporation’s digital brands, today’s renewed deal now includes Canada’s #1 food site, allrecipes.com. With 5.1 million unique visitors in April1, allrecipes.com expands and enhances Rogers Media Sales’ reach in the food and lifestyle vertical. Allrecipes.com joins other Meredith key lifestyle brands, including Parents, Parenting, and Better Homes & Gardens.
These strategic agreements solidify Rogers Media Sales’ commitment to providing a trusted, brand-safe environment at scale to its advertising partners, focusing on lifestyle, entertainment, and news and information verticals. Each month, more than 13.8 million Canadians visit Rogers Media digital properties across all devices, totalling 403 million minutes viewed2.
With these new deals, Rogers Media digital network now reaches 24.7 million Canadians3, building on strategic partnerships established with other world-class organizations including the National Hockey League, Major League Baseball, Conde Nast Entertainment, and more.
1 Source: comScore, Inc. Media Metrix Multi-Platform April 2017, Canada
2 Source: comScore, Inc. Media Metrix Multi-Platform April 2017, Canada
3 Source: comScore: Multiplatform (Custom Roll-up) 2+, April 2017, Canada
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