Pfizer Canada supports inclusive sports opportunities through 2017 #ParaFlipFlop campaign

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Pfizer Canada Inc. is joining forces with the Paralympic Foundation of Canada to raise funds to ensure that Canadians of all abilities have access to sport opportunities.

From June 16 to July 16, 2017, the company will donate $10* to the Paralympic Foundation of Canada for every pair of 2017 #ParaFlipFlops purchased here. These funds are in addition to 30% of sales for every pair of $15 #ParaFlipFlops sold online or in store at Hudson’s Bay. As the newly established philanthropic arm of the Canadian Paralympic Committee, the Paralympic Foundation of Canada’s goal is to ensure that the programs, equipment and people are in place to propel more Canadians with a disability all the way from the playground to the Paralympic podium.

“Many Canadians with a disability have not been given the opportunity to become athletes. Sport not only helped me become the person I am today, it gave me the opportunity to be an elite athlete competing on the world stage, allowed me to have a healthy lifestyle, and gave me the chance to find balance and purpose in my life,” says Benoit Huot, five-time Paralympic swimmer and winner of 20 Paralympic medals.

After more than 20 years of partnership, Pfizer Canada Inc. is proud to be one of the Canadian Paralympic Committee’s longest standing partners. The partnership focuses on the health benefits of inclusive sports opportunities for all Canadians and supports the next generation of athletes.

“Physical activity offers people the opportunity to boost their self-esteem and prevents many health conditions that affect people of all abilities, such as depression, fatigue and obesity,” explains Rhonda O’Gallagher, Vice-president, Corporate Affairs, Pfizer Canada Inc. “We believe every Canadian should be encouraged to reach their full potential by participating in sport, regardless of ability.”

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