Maple Leaf Foods Names Casey Richards Senior Vice-President of Marketing and Innovation

Share on linkedin
Share on facebook
Share on twitter
Share on email

Maple Leaf Foods, Inc. (“Maple Leaf” or the “Company”) (TSX: MFI) today named Casey Richards Senior Vice-President of Marketing and Innovation.

Maple Leaf Foods Inc. (CNW Group/Maple Leaf Foods Inc.)

Richards will assume overall marketing leadership for Maple Leaf’s family of brands and will lead the company’s innovation efforts, while continuing to oversee the pastry business. He will also join the Maple Leaf Foods Senior Leadership Team.

Richards most recently served as the Company’s Vice-President and General Manager – Pastry, a role he assumed in 2017 following two decades of marketing and general management experience with leading U.S. food companies. Richards is a highly accomplished brand marketer with a strong commercial acumen and a demonstrated track record of success in strategy, brand building, innovation and general management.

“Since joining Maple Leaf Foods, Casey has shown remarkable leadership agility within our business,” said Curtis Frank, Chief Operating Officer, Maple Leaf Foods. “His deep and broad experience in general management and consumer packaged goods marketing will be a valuable asset in supporting the execution of our strategic blueprint. Casey will also play a critical role in helping Maple Leaf Foods realize our ambition of becoming the most sustainable protein company on earth.”

Prior to joining Maple Leaf Foods, Richards led ConAgra Foods Marie Callender’s brand to become ConAgra’s largest business with over $1B in retail sales. He has also held key management roles working on iconic brands at General Mills and Nestle, including Cheerios, Totino’s, and Green Giant.

Richards is a graduate of Brigham Young University, where he earned a Bachelor of Science in Business Management and Marketing. In addition, he holds a Master of Business Administration from the University of Chicago Booth School of Business, where he graduated at the top of his class.

Share on linkedin
Share on facebook
Share on twitter
Share on email

Subscribe

The Canadian Business Quarterly (The CBQ) provides an in-depth view of business and economic development issues taking place across the country. Featuring interviews with top executives, government policy makers and prominent industry bodies The CBQ examines the news beyond the headlines to uncover the drivers of local, provincial, and national affairs.

All copy appearing in The Canadian Business Quarterly is copyrighted. Reproduction in whole or part is not permitted without written permission. Any financial advice published in The Canadian Business Quarterly or on www.thecbq.ca has been prepared without taking in to account the objectives, financial situation or needs of any reader. Neither The Canadian Business Quarterly nor the publisher nor any of its employees hold any responsibility for any losses and or injury incurred (if any) by acting on information provided in this magazine or website. All opinions expressed are held solely by the contributors and are not endorsed by The Canadian Business Quarterly or www.thecbq.ca.

All reasonable care is taken to ensure truth and accuracy, but neither the editor nor the publisher can be held responsible for errors or omissions in articles, advertising, photographs or illustrations. Unsolicited manuscripts are welcome but cannot be returned without a stamped, self-addressed envelope. The publisher is not responsible for material submitted for consideration. The CBQ is published by Romulus Rising Pty Ltd, ABN: 77 601 723 111.

Subscribe

© 2020 The Canadian Business Quarterly. All rights reserved. A division of Romulus Rising Pty Ltd, an Australian media company (www.RomulusRising.com).