5 Canadian software companies that can help grow your business

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When you’re supporting local businesses it goes beyond just buying from the local bakery. If you’re looking for tools to help your company, local means sourcing Canadian, and helping to support fellow Canadians that are trying to achieve their dreams and goals. When looking for programs to add to your organization’s roster of tools, you don’t need to look far. Some of the most innovative software programs have come out of Canada, and they deserve to be recognized for the value they bring to organizations. Supporting local businesses is important for supporting Canada and the people that live here. Keeping revenue within the borders helps support local communities and makes the people around us more prosperous, rather than adding to the pockets of businesses across borders and overseas. So check out these great Candian companies and you just might find the solution you were looking for. 

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1. Shopify

Shopify is a giant in the software world and it has gained international recognition for its e-commerce capabilities. This website platform hosts some of the largest e-commerce websites on the internet and it’s showing no signs of slowing down with over 1 million companies using their platform. Shopify is the ultimate hosting platform for any company that wants efficient and easy to use e-commerce capabilities on their website, and it offers 24/7 service and free tutorials so you can always ensure your website is running optimally. On top of that Shopify will also seamlessly integrate with Google Analytics, so you can track and manage your websites traffic, and most importantly, your goals. Shopify is a clear choice if you manage any type of online store, and their vast experience monitoring and managing other e-commerce websites has allowed them to refine their design to lead customers through the sales process. This means your website will be optimized to drive sales right from the get go. This local company will help get your products into the hands of those who want them, what’s more important than that?

2. Cyberimpact

Managing a growing list of contacts is an issue every entrepreneur hopes to deal with. A comprehensive email management system helps establish a business professionally and will ensure you never lose track of your contacts. Cyberimpact is an email management system that helps businesses stay in touch with important clients and keep track of their email marketing strategy. Using a system like Cyberimpact will result in more successful email campaigns, better information for your customers, and less work for you or your employees. Running an efficient and effective business is all about using your time wisely, so embracing an incredible program that also happens to be another Canadian business, to manage your time and your business effectively is a win-win.

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3. Hootsuite

Social media management can be a lot to think about. You need to develop posts and stories your followers will enjoy, post those on time, manage their comments, AND spend time liking, retweeting, commenting, and following others, phew! Well good news, there are Canadian based businesses you can rely on to help get all your social media managed quickly and efficiently. Hootsuite is a program that allows you to post to your social media accounts all from one location making managing posts across feed’s simpler and faster. You can also use Hootsuite to interact with people that are engaging with your accounts all from one easy place. This Canadian company is trusted by over 18 million organizations worldwide, and is the social media management tool used by 80% of Fortune’s top 1000 businesses globally. With a local company that’s trusted by so many, you can’t go wrong.

4. UnBounce

Designing an attractive landing page that helps your website achieve goals can be a struggle. Especially for small businesses that don’t have a team behind them that has the knowledge to make a custom landing page that can direct customers to their end goal. That’s where UnBounce comes in. They allow companies to customize landing pages that are optimized for turning traffic into leads and sales. They have analysed over 19 million conversions to determine the best solutions for their customers. They ensure your landing page is streamlined and free from distractions so your customers will be directed to purchase your products. This Canadian company thought of everything, they even allow you to perform A/B testing to determine the best page design for your website. Adding a custom landing page that is proven to improve results will help your business get the sales it needs to grow. Make sure your customers get what they came to your website for and you get the best conversions you can.

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5. DashThis

This program is a marketer’s dream. All your marketing data in one succinct report that can provide you with the answers you need to make snap judgment decisions, and inform your strategy going forward. Their reporting dashboard tracks KPI’s and performance metrics across projects, so you can focus on making sure your projects are running smoothly, not constantly collecting reporting data. This program is trusted by over 18,000 companies in 122 countries world wide. You can customize your dashboard or use their preset templates that are optimized to track Social Media, SEO, PPC & SEM, and Google Analytics reports. This software program will save valuable time and will help prove your MROI to the decision makers in the organization, allowing more concise strategies and better use of your marketing efforts moving forward. Another phenomenal Canadian company that’s making life easier, and businesses better.

Supporting local businesses is easy when they help you achieve your goals and make your business better. Integrating new tools into your organization can seem daunting at times, especially if you don’t consider yourself to be fluent in technology. But the great part of all these software tools is that they’re designed to be easy to use and helpful to anyone that needs them. Supporting Canadian businesses is easy when the products and services they offer are among  the best in the world, and they offer clear solutions to everyday problems that all businesses face. These Canadian companies have helped others achieve their marketing and organizational goals, so don’t hesitate to use the tools at your disposal and make your business the best it can be.

About the Author:

Darian Kovacs is the founder of Jelly Digital Marketing & PR. He brings 15 years of marketing experience and a passion for education, and creativity. He is constantly on the forefront of new trends in the Vancouver SEO, PR, and Marketing world. Darian specializes in digital marketing and worked with numerous internationally renowned brands on developing and executing their digital marketing strategies. 

Darian Kovacs, Founding Partner of Jelly Digital Marketing & PR www.jellymarketing.ca

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