“From there we grew into naturally becoming a distributor, because we started to get a lot of stores that we deal with referring other brands to us to become their distributor, and slowly and surely we grew into a national distributor throughout Canada, and today we are known to be one of the major players in the Natural Health Industry.”

Initially Ecoideas was its own distributor in Ontario, before locating additional distributors in Western Canada and Quebec, but since then the business has grown to have facilities in both Eastern and Western Canada.

“It evolved from having our own Ecoideas brand of Natural Health Product into many other natural and organic health food products, such as snacks, ready meals, superfoods, supplements, body care, environmental products. So we grew from having a limited range of products to a wide range of products that are distributed across Canada.”

The farmers that the company works with come from many different parts of the world, and it always works directly with the farmers themselves or with a cooperative which gathers farmers and supplies the product.

“We do ensure that the farmers and suppliers that we work with are paid fairly,” Mr Sidani says. “We are a certified Fairtrade company, so we don’t only pay our suppliers fairly, but we also contribute towards improving different aspects of their life. Also we ensure that the quality of the product is exactly how we want it. We always seek organic products.”

The company is committed to introducing a number of products from different parts of the world to Canada, products that are always grown through the hard work of the farmers that Ecoideas works with.